Chroma ATE Inc. has been named No. 24 in the 2025 Best Taiwan Global Brands list, marking the company’s first-ever entry into the Best Taiwan Brands Top 25. This recognition represents a significant milestone for Chroma.
Promoted by the Taiwan Institute of Economic Research (TIER) and carried out by leading brand consultancy Interbrand, the valuation adopts rigorous ISO-10668 certified methodology integrating quantitative financial analysis with qualitative assessment of brand strategy and management.
Deepening the Brand Strategy: "Behind Every Technology Breakthrough"
Chroma was highly rated for its strategic direction and brand consistency. Since its brand refresh in 2022, the company has positioned itself as a key enabler behind the world’s most advanced technologies. Through initiatives such as the "Behind Every Semiconductor Breakthrough" campaign, Chroma has closely aligned its strategic focus with its strong portfolio of semiconductor test and measurement solutions, strengthening brand impact across tier-1 customers and high-tech industries.
From advertising to live product demonstrations, Chroma has consistently communicated a unified brand message. This cohesive approach not only aligns with the company’s expansion strategy but also reinforces market recognition and endorsement of the Chroma brand values.
AI-Driven Test Solutions Responding Swiftly to Market Needs
Chroma has demonstrated strong market responsiveness by closely tracking trends in cloud computing, artificial intelligence (AI), and high-performance computing (HPC). The company continues to expand its portfolio of AI data center–centric test solutions, including AI chip testing, system-level testing (SLT), co-packaged optics (CPO), and AI server power testing. These solutions empower customers to navigate the challenges of increasingly complex, fast-paced development and production ramp-up.
Beyond responding to market demand, Chroma is also deeply integrating AI into its internal operations as a key driver of transformation and execution efficiency. By leveraging AI across R&D, manufacturing, customer experience, and marketing communications, Chroma continues to enhance overall operational performance.
Advancing Excellence for a Better World
This achievement is the result of the long-term dedication and professionalism of every Chroma employee. Looking ahead, Chroma will continue to pursue its vision of "Empowering future technologies for a better world," guided by its core brand values—Innovative, Collaborative, and Trustworthy. Together with customers and partners, Chroma stands behind every technological breakthrough, jointly advancing sustainable development across technology industries and society at large.
Chroma
Advancing Excellence
▲Chroma ATE CEO, Mr. I-Shih Tseng (Center), accepts the award on behalf of the company.